Work
From 15 followers
to 2,000+ in 8 months.
A full-service social media buildout for a Louisville production company — strategy, content creation, community management, and brand voice from the ground up across four platforms.
133×
Follower growth
across all platforms
3,900+
Total engagements
across Facebook, Instagram & TikTok
4
Platforms built &
managed simultaneously
The Challenge
A full-service production company
with no social presence.
CHP Media is a Middle Tennessee full-service production company with genuine expertise — videography, photography, creative direction — but almost no digital footprint to show for it. When I came on board, the accounts existed in name only: 15 followers across platforms, no consistent posting, no brand voice, and no strategy.
For a production company, the gap between what they could do and how they showed up online was the whole problem. Clients want proof. Portfolio. Energy. A reason to reach out. None of that was visible.
Project Overview:
Client:
CHP MEDIA
Industry:
Production
Timeline:
8 Months
Location:
Brentwood TN
Services Provided
- Social media strategy & content pillars
- Content creation & captioning
- Content calendar & scheduling
- Community management & engagement
- Monthly performance reporting
- Platform setup & optimization
- Brand voice development
The challenge wasn't just growing numbers. It was building something from scratch: a content strategy, a recognizable voice, a visual identity across platforms, and a posting rhythm that could be sustained and scaled — all while showcasing real client work and establishing CHP as a go-to creative partner in TN.
The Approach
Strategy first.
Content second.
Before a single post went live, I built the foundation: audience research, competitor landscape, platform-specific strategy for each channel, and a content pillar framework that could flex across industries and client types. The goal was a presence that felt intentional, not reactive.
01
Brand Voice & Content Pillars
Defined CHP Media's social voice — professional but human, expertise-forward without being inaccessible. Built four content pillars (portfolio showcases, behind-the-scenes, industry education, and community) to ensure variety and strategic purpose behind every post.
02
Multi-Platform Architecture
Built out four platforms simultaneously — Facebook, Instagram, TikTok, and LinkedIn — with tailored content formats for each. What performs on TikTok isn't what builds credibility on LinkedIn. Each platform got its own strategy, cadence, and content style.
03
Content Calendar & Production System
Developed a recurring content calendar to take the guesswork out of posting — planned weeks in advance, mapped to real client deliverables, with room for timely content as opportunities arose. Created captions, sourced assets, and scheduled everything in-house.
04
Community Management & Engagement
Growth isn't just posting — it's responding, engaging, and showing up in comments. Actively managed community interactions across platforms to build genuine connections and signal to algorithms that the accounts were worth amplifying.
05
Performance Tracking & Iteration
Monthly reporting to track what was working and ruthlessly cut what wasn't. Follower growth, engagement rate, reach, and top-performing content were reviewed and fed back into the strategy — so the approach got sharper every month.
Month 1–2 — Foundation
Audited existing accounts, defined brand voice, built the content pillar framework, set up all four platforms with optimized bios, links, and visual consistency. First content calendar drafted and approved.
Month 3–4 — Momentum
Consistent posting cadence established. TikTok and Instagram began seeing meaningful follower growth. First high-engagement posts identified and used to inform the content strategy going forward.
Month 5–6 — Compounding
Engagement climbing across all platforms. Community management deepened. Cross-platform promotion strategy refined. Facebook engagement began catching up to Instagram and TikTok.
Month 7–8 — Results
Crossed 2,000 total followers. Nearly 4,000 total engagements across Facebook, Instagram, and TikTok. CHP Media had a real, recognizable, active social presence that matched the quality of their production work.